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oa Journal of Marketing - New Masuga is Sappi's 'sweet' paper choice

Volume 2011, Issue 04
  • ISSN : 1811-9565

 

Abstract

Masuga was recently launched in Johannesburg, with renowned chef Justin Bonello giving a 'sweet cooking' demonstration to strengthen Masuga's branding as 'Sappi's sweet paper'. Masuga is produced primarily from sugar cane waste (bagasse) and wood fibre derived from sustainably certified and well managed forests. During his demonstration, Justin highlighted the analogies between cooking and making paper.

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/content/mfsa1/2011/04/EJC74442
2011-04-01
2016-12-11

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