oa Journal of Marketing - What brand managers can learn from MMA

Volume 2011, Issue 04
  • ISSN : 1811-9565



From the outset, let us dispel the notion that this is a promotional article about the Marketing Management Association (MMA) in Europe. Neither is it about promoting the New York-based Marketing Management Analytics (MMA), and it is most certainly not about promoting the global, not-for-profit, Mobile Marketing Association (MMA), although they do deserve a good word.

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