oa Journal of Marketing - Future-proof your brand in a rapidly changing, growth-focused world

Volume 2011, Issue 04
  • ISSN : 1811-9565



We have now left the age of optimism and are entering the age of anxiety. The global free market ideal has changed, as markets recover from the impact of the great recession and seek stability. As a result, new agendas are being formed which will either be based on a 'half-full' or 'half-empty' outlook. As an industry, we need to be equipped to respond to and succeed in both of the above scenarios. This will allow us to 'future-proof' our brands and ensure that they keep up with the changes.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error