oa Journal of Marketing - "Eish. When did marketing become advertising?"

Volume 2011, Issue 04
  • ISSN : 1811-9565



Remember your first marketing lecture? Remember the four 'Ps'? Marketing was about Product, Place, Price and Promotion. (Note to reader: this was the mid-eighties, era of Boy George (1.0) and Banana Rama; before the 4P's middle-age waistline spread, Elvis- like, to become seven Ps.)

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