1887

oa Journal of Marketing - Radio advertising : tuning you the odds

Volume 2011, Issue 06
  • ISSN : 1811-9565

 

Abstract

Radio may be the theatre of the mind, but an advertising message will echo around an empty stage if it's not targeted at the right audience.

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/content/mfsa1/2011/06/EJC75152
2011-06-01
2016-12-09

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