oa Journal of Marketing - Some companies tread lighter on the planet

Volume 2011, Issue 06
  • ISSN : 1811-9565



A few years ago, the only footprint most of us were aware of was the imprint we make on sand. Today, environmentally-conscious industries and consumers understand that one's 'carbon footprint' has a more profound impact on the sustainable future of our planet than we ever realised.

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