oa Journal of Marketing - Once lost, rarely recovered

Volume 2011, Issue 06
  • ISSN : 1811-9565



Lose your reputation - you've lost it forever. And given the level of interconnectedness in the world today, such loss is communicated worldwide, virtually instantaneously. Perhaps more concerning for those of the wider marketing fraternity tasked with protecting valuable brands and reputations is that the world seems to be polarising organisational reputations more and more.

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