oa Journal of Marketing - Africa, the mobile phone and research - a perfect convergence at a perfect time - : advertorial

Volume 2011, Issue 08
  • ISSN : 1811-9565



In 15 years half a billion mobile phones have been sold in Africa. The impact on communications in a continent with almost no landlines is staggering, but less clearly understood is the deeper impact on the social, economic, cultural and political landscape.

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