1887

oa Journal of Marketing - Going mobile and getting it right : soapbox

Volume 2011, Issue 08
  • ISSN : 1811-9565

 

Abstract

It is always extremely amusing and very entertaining when I watch marketing executives and practitioners liberally throw around buzzwords like, '360 degree brand engagement', 'creating meaningful conversations' and, my favourite these days, 'going mobile'.

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/content/mfsa1/2011/08/EJC74637
2011-08-01
2016-12-10

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