oa Journal of Marketing - What digital can do for sponsorships : soapbox

Volume 2011, Issue 08
  • ISSN : 1811-9565



The television medium has, until recently, offered the greatest ROI for Sponsors. Because of the brand's mass visibility during a rugby game, for example, Sponsors get the equivalent of forty 30-second TVCs shroud across screens to a rivited audience - your brand will be associated with any sports highs.

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