1887

oa Journal of Marketing - The proof is in the numbers

Volume 2011, Issue 10
  • ISSN : 1811-9565

 

Abstract

In light of the ever-changing landscape of marketing, chief marketers are tasked with the responsibility to stay on top of current trends, both in terms of what appears to be popular and what consumers really want. This delicate balance is a critical challenge.

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/content/mfsa1/2011/10/EJC75354
2011-10-01
2016-12-10

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