oa Journal of Marketing - The proof is in the numbers

Volume 2011, Issue 10
  • ISSN : 1811-9565



In light of the ever-changing landscape of marketing, chief marketers are tasked with the responsibility to stay on top of current trends, both in terms of what appears to be popular and what consumers really want. This delicate balance is a critical challenge.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error