1887

oa Journal of Marketing - An excessive of passion and creativity at the Loeries

Volume 2011, Issue 10
  • ISSN : 1811-9565

 

Abstract

Marketers have again been reminded that stand-out and effective advertising in the South African marketplace is work that taps into human emotion and uses humour. And, while brand managers often pale at the suggestion, a little risk, most times, also pays off. These were some of the themes that emerged at The 33rd Annual Loerie Awards, which recognises the best of creative advertising. A celebration of passion and ideas, as Loeries CEO, Andrew Human, commented.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/mfsa1/2011/10/EJC75356
2011-10-01
2016-12-11

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error