oa Journal of Marketing - An excessive of passion and creativity at the Loeries

Volume 2011, Issue 10
  • ISSN : 1811-9565



Marketers have again been reminded that stand-out and effective advertising in the South African marketplace is work that taps into human emotion and uses humour. And, while brand managers often pale at the suggestion, a little risk, most times, also pays off. These were some of the themes that emerged at The 33rd Annual Loerie Awards, which recognises the best of creative advertising. A celebration of passion and ideas, as Loeries CEO, Andrew Human, commented.

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