1887

oa Journal of Marketing - How lucrative are sports sponsorships really?

Volume 2011, Issue 10
  • ISSN : 1811-9565

 

Abstract

To sponsor or not to sponsor? At a recent Journal breakfast debate, this was the question probing our panel of experts on how lucrative a business opportunity the complex sporting market is.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/mfsa1/2011/10/EJC75357
2011-10-01
2016-12-09

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error