oa Journal of Marketing - Marketing or sheer genius? - : advertorial

Volume 2011, Issue 10
  • ISSN : 1811-9565



A revolutionary concept in the ever expanding marketing industry, the latest in a line of marketing trends, is marketing promotions in the form of Below the Line (BTL) marketing in which incentives and rewards are used to drive sales. The Journal chatted to marketing promotions specialist, Justine den Bakker, entrepreneur and owner of promotions company Prize Voucher.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error