oa Journal of Marketing - Money marketing - how the game is changing

Volume 2011, Issue 10
  • ISSN : 1811-9565



While it's true that South African banks didn't face the full impact of the financial crisis which saw bank failures in many other countries, they have not gone unscathed. Budget cuts and pressure for marketing activity to produce returns have seen banking marketers here having to do more, with less. And this has meant some major strategic shifts.

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