oa Journal of Marketing - Urban South Africa's mobile patterns show significant shifts - a few highlights

Volume 2011, Issue 10
  • ISSN : 1811-9565



At the beginning of 2011, TNS conducted a multi-country study into the mobile world and people's behaviours and attitudes in it, covering 34 000 people in 43 countries, including South Africa where 500 metro dwellers were interviewed.

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