oa Journal of Marketing - Lessons from the league (the youthy one) : soapbox

Volume 2011, Issue 10
  • ISSN : 1811-9565



Great brands and great leaders have similar qualities. In the past few weeks South African media have been swept up by the frenzy around the disciplinary hearing of Julius Malema (ANCYL President) by the African National Congress mother body. I can only imagine how frustrating the process must be for a mother body trying to discipline what appears to be a leader in the making and a formidable politician.

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