oa Journal of Marketing - Does Twitter have any value for a brand? : soapbox

Volume 2011, Issue 10
  • ISSN : 1811-9565



According to www.mediabistro.com, Twitter has more than 300 million users and is the fastest-growing social network. It has become synonymous with breaking news and creating a platform for the latest gossip. It has also become a valuable network for brands to manage online conversations.

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