oa Journal of Marketing - Before you fire your ad agency - read this : soapbox

Volume 2011, Issue 10
  • ISSN : 1811-9565



Are you frustrated with the service you're getting from your agency? Firing an agency - and finding and employing a new one - is an expensive and complex business. So, I thought I'd share some insights into what makes for a good partnership. The answer might surprise you.

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