oa Journal of Marketing - Direct Marketing Association and corporate members join forces to groom future direct marketers : DMA

Volume 2011, Issue 12
  • ISSN : 1811-9565



The direct marketing environment has seen a tremendous evolution in terms of the diversity and sophistication of new mobile and digital platforms available to communicate with South African consumers. This rapidly changing and exciting environment has driven the need for young, quality-driven marketing leaders who can support the budding new age of direct marketing tech, learn the best practices of the tried and trusted traditional methods of direct marketing that work, and jointly bring this together into a powerful, massively far-reaching marketing epic that leaves no channel and no consumer untouched! Enter Mad Labs - the DMA's incubator of marketing, advertising and design talent with an emphasis on direct.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error