1887

oa Journal of Marketing - Annual Media & Marketing Conference : Annual Conference

Volume 2011, Issue 12
  • ISSN : 1811-9565

 

Abstract

Jay Conrad Levinson said that 'marketing is not an event, but a process. It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change, even pause it. But you never stop it completely'.

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/content/mfsa1/2011/12/EJC74985
2011-12-01
2016-12-11

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