oa Journal of Marketing - The new "Fresh" Retail space

Volume 2011, Issue 12
  • ISSN : 1811-9565



Olives glinting roundly in their oil baths; cheeses both sharp and creamy; coffee to fill your mouth with bitter deliciousness...There was a time when these delicacies were available only in specialist stores, while your local supermarket offered a far blander array. But not any more. With the focus firmly on 'fresh', local retailers are upping their game.

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