oa Journal of Marketing - How No Name brands are making a comeback in a recession, but do we trust them?

Volume 2011, Issue 12
  • ISSN : 1811-9565



The cheesy, half-animated grin accompanied by a pack of so-called-mildness - and no warning... Ah! A world of ignorance-is-bliss - and an ever-agreeable audience. It must have been an absolute joy back then for advertisers and marketers alike, but things couldn't be further from that now, sixty-two years on.

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