oa Journal of Marketing - Snap Survey : what SA Marketers are getting paid

Volume 2011, Issue 12
  • ISSN : 1811-9565



American advertising executive, Harry Henry, could have been talking about marketing salary surveys when he said that 'in the field of marketing and advertising, statistics are like bikinis - they reveal a good deal that is both interesting and instructive, but they usually conceal what is really vital'.

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