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oa Journal of Marketing - Gary Harwood : branding doing good in Africa - love it or leave it! : 5 strong voices

Volume 2011, Issue 12
  • ISSN : 1811-9565

 

Abstract

It's the reluctant slump of their shoulders. The look of resignation. It's their obvious discomfort at the unfamiliar surroundings and the quickening of their step as they approach the airport departure hall. You can spot the visiting marketers on their obligatory two-day courtesy call to the capitals of Africa from a mile away - and there are plenty of them.

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/content/mfsa1/2011/12/EJC74994
2011-12-01
2016-12-10

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