oa Journal of Marketing - Bronwen Rohland : inspired to be green - between the wars of cold and warm : 5 strong voices

Volume 2011, Issue 12
  • ISSN : 1811-9565



There is no question. Somewhere between the cold war and warm war, something has to shift fast. Sustainability needs to be top of the agenda for all businesses and a priority for every household. Business leaders have a real opportunity to lead the way to deliver valuable change.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error