oa Journal of Marketing - Beauty fashioned, inspiration evoked : design @ work

Volume 2012, Issue 02
  • ISSN : 1811-9565



Roland Reid, Marketing Director at Jaguar Land Rover, feels that fashion not only influences car design, but that car design influences fashion. "Cars are fashionable and people use them as fashion accessories. Some make more of a statement and the Evoque captured the imagination of people who are self-image aware. It's not about the age culture or gender - it's for people who like to look good," he says.

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