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oa Journal of Marketing - Zara leads the new retail way : brands @ work

Volume 2012, Issue 02
  • ISSN : 1811-9565

 

Abstract

Trend analyst, Dion Chang, says that in general with businesses sitting on a threshold of change, it makes it difficult for retailers to stick to the same conventional business template.

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/content/mfsa1/2012/02/EJC74930
2012-02-01
2016-12-11

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