oa Journal of Marketing - Focusing on the customer in a digital environment : media @ work

Volume 2012, Issue 02
  • ISSN : 1811-9565



Many business owners and advertisers are not clear on how to measure the results of advertising online, and thus remain hesitant. CEO of 365 Digital, Tanja Lategan, says the key to growing the online advertising market is bringing back 'old-school' customer service.

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