oa Journal of Marketing - The rise of the niche publication : media @ work

Volume 2012, Issue 02
  • ISSN : 1811-9565



An eager food junkie wanting to learn about Jamaican cuisine, a Sarah Jessica Parker wannabe who will only be found pirouetting in Manolo Blahniks, or the next Travis Pastrana wanting to learn everything there is to know about stunt jumps - the array of special interests is endless. This said, such alcove groups crave content that is relevant to their special interests, indirectly mirroring the current state of the publishing industry.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error