oa Journal of Marketing - The Sappi paper story : Sappi

Volume 2012, Issue 04
  • ISSN : 1811-9565



Imagine a world without paper: no daily newspaper with your morning coffee; no books to snuggle up with in bed; no magazines with views, trends and features to read and share with friends; nothing to scribble your brilliant ideas on or to practise your art on; and nothing to hold your take-away coffee and sandwich, your shopping or all those valuable goods in transit. Not even a soft tissue to blow your nose on in a weepy movie.

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