1887

oa Journal of Marketing - A modern-day David and Goliath battle : the lead

Volume 2012, Issue 04
  • ISSN : 1811-9565

 

Abstract

It was the ultimate battle of David and Goliath as the Midlands based 'micro' soft drink business, Frankie's, was pitted against national retailing giant, Woolworths. And just as the story in the Old Testament played out, the little guy came out victorious.

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/content/mfsa1/2012/04/EJC119203
2012-04-01
2016-12-10

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