oa Journal of Marketing - TV's new TAMS currency is here : media @ work

Volume 2012, Issue 04
  • ISSN : 1811-9565



It's going to be 'a shock to the system'. That's how SAARF TAMS contractor, AGB Nielsen Media Research, described the launch of time-shifted viewing data. On 19 December 2011, SAARF released the much-anticipated PVR-viewing data results, giving the industry a comprehensive view of TV watching in South Africa, incorporating both live and time-shifted viewing.

SAARF and AGB Nielsen Media Research answered a few of our pressing questions regarding the new TAMS currency, providing some interesting insight into the future of TV viewing and the impact this will have on media owners and marketers.

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