oa Journal of Marketing - Soul City goes social : media @ work

Volume 2012, Issue 04
  • ISSN : 1811-9565



According to the 26 December 2011 to 1 January 2012 primetime TAMS ratings, 's 11th series was positioned as the top drama across the South African television channel spectrum. Being the longest-running primetime drama series broadcast on South African television to date, , a product that when it started was meant to only be a TV programme addressing health issues, has reached on average, nearly seven-million viewers each week it has aired. For a quarterly weekly television series that has been on air since 1992, must be doing something right. That said, with the media landscape, together with consumption changing faster than the click of the fast-forward button on a PVR remote, conquering the social media landscape was the next step for the critically acclaimed and award-winning edutainment drama.

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