oa Journal of Marketing - The evolution of online marketing : media @ work

Volume 2012, Issue 04
  • ISSN : 1811-9565



Nothing has shaped the face of marketing quite like the Internet. The last decade has seen a clear shift from traditional advertising towards online marketing efforts that extend across numerous portals and platforms. Recognised newspapers and print publications have experienced a downturn in demand, while search engines such as Google and Yahoo are reaping exponential rewards.

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