oa Journal of Marketing - 'Way Better' with WOM : advertising @ work

Volume 2012, Issue 04
  • ISSN : 1811-9565



Consumers have always influenced how a message is spread and what is said about a certain brand or product. It is just that in the last few years, brands have not been able to ignore the fact, as Social Media has made it so obvious, says Ryan McFadyen, Co-owner of HaveYouHeard marketing, an agency that has been creating conversations and making powerful connections for South Africa's top brands since 2008.

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