oa Journal of Marketing - Those who can, do. Those who can't, copy : Rice papers

Volume 2012, Issue 12
  • ISSN : 1811-9565



There are two reasons to visit Bangkok's Patpong district, and to look for cheap knock-offs of popular brands is the other one. It's also probably the only one of the motives that you'll publicly admit to, as you check out the dirt-cheap Dior and the dime-a-dozen Diesels, none of which will last longer than a politician's promise.

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