oa Journal of Marketing - Washroom advertising : the new toilet reading matter of choice : media @ work

Volume 2012, Issue 12
  • ISSN : 1811-9565



It's a marketer's dream to find a way to communicate with consumers in an uninterrupted, uncluttered space. It might not be every marketer's dream to advertise in a washroom, but according to Joint MD of Primedia Unlimited subsidiary, TLC, Brett Tucker, the washroom is the one space where you are guaranteed this uninterrupted communication.

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