oa Journal of Marketing - Breakfast radio's new ingredients - hit or miss? : media @ work

Volume 2012, Issue 12
  • ISSN : 1811-9565



In view of this, major changes to the format of popular breakfast shows are bound to impact on both listeners and advertisers. Indeed, two of Gauteng's most popular radio stations - 94.7 Highveld Stereo and Jacaranda 94.2 - found themselves in this very position when their breakfast show hosts, Jeremy Mansfield and Darren Scott, left their respective shows somewhat unexpectedly.

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