1887

oa Journal of Marketing - The 'fake' epidemic : the lead

Volume 2012, Issue 12
  • ISSN : 1811-9565

 

Abstract

It's the world's fastest growing and most profitable industry and it's reaching epidemic proportions, estimated to be between 7% and 10% of the world's total trade. And the counterfeiting industry is growing at just as fast a pace in South Africa.

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/content/mfsa1/2012/12/EJC74719
2012-12-01
2016-12-10

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