oa Journal of Marketing - The evolution of shopping from chore to experience : advertising @ work

Volume 2012, Issue 12
  • ISSN : 1811-9565



It's hot. You've spent precious minutes looking for parking, and now you just want to run into the shop and get tonight's essentials without battling the crowds - which means that you have no time for the delectable displays of fresh produce, no matter how winsome the supermarket has made them.

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