oa Journal of Marketing - Faking it : and we're off...

Volume 2012, Issue 12
  • ISSN : 1811-9565



At a recent Journal Breakfast Debate on design and packaging trends, a stunned audience was told the counterfeit brands industry is the fastest growing in the world. No real surprise, considering most of us are happy to flaunt our fake Louis Vuitton bag or don the rugby jersey we bought on the side of the road.

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