n Meetings - Keep your event on brand : best practice

Volume 2016, Issue 65
  • ISSN : 1684-9264


Every aspect of an event, from planning through to the execution, must be a reflection of your client's brand, writes Thami Motlhabane.

One aspect of a successful brand is a powerful visual identity. It is the planner's job to use visual cues to create an event that is an expression of their client's brand and not a separate initiative. Planners need to be aware of the vital role they hold; they become brand ambassadors. They cannot simply make a venue look glamorous and provide mouth-watering culinary fare - every decision they make needs to be in line with a brand identity.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error