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n Meetings - Keep your event on brand : best practice

Volume 2016, Issue 65
  • ISSN : 1684-9264

Abstract

Every aspect of an event, from planning through to the execution, must be a reflection of your client's brand, writes Thami Motlhabane.


One aspect of a successful brand is a powerful visual identity. It is the planner's job to use visual cues to create an event that is an expression of their client's brand and not a separate initiative. Planners need to be aware of the vital role they hold; they become brand ambassadors. They cannot simply make a venue look glamorous and provide mouth-watering culinary fare - every decision they make needs to be in line with a brand identity.

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/content/sh_meetings/2016/65/EJC183235
2016-01-01
2019-09-19

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