n Meetings - The planning of events : best practice

Volume 2016, Issue 65
  • ISSN : 1684-9264


Helen Brewer explains why, for her, the essence of event planning is twofold: conceptual and logistical. Irrespective of the capacity or the type of event within the MICE industry, there are conceptual components as well as logistical requirements that need to be undertaken above, and before, all others. These are the two basic, yet essential, components of the Professional Planner Standards (PPS) framework.

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