1887

n Meetings - Stand building 101 - : focus on

Volume 2016, Issue 66
  • ISSN : 1684-9264

Abstract

THE IMPORTANCE OF WELL-DECORATED, QUALITY STANDS First impressions are made in just a few seconds and everyone wants their company to stand out in the crowd so as to attract the maximum volume of visitors. It is, therefore, key to think smartly about how to do that. Think of your exhibition stand as a live advert opportunity to make a statement. Use a unique shape, opt for different types of fascia boards; choose a new and funky font or a bright and alluring graphic that draws the eye. Definitely think digital and interactive; with so much competition out there, you need to be clever and think outside the box, things like touch screens, catering and an activity from your country or product that people can participate in will draw additional foot traffic to your stand. Even generic shell option stands can be attractive if decorated correctly. Bring in fabric walls to erect on the inside of the shell, go for recyclables and use it as your framework. The use of different palettes, different textures and colours also works really well.

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/content/sh_meetings/2016/66/EJC187330
2016-03-01
2019-09-17

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