n Meetings - Sidestepping slip-ups : talking points

Volume 2016, Issue 67
  • ISSN : 1684-9264


Exhibitions can be the fastest and most effective way to gain industry knowledge, capture prospective leads and boost awareness of your brand. However, just arriving on the opening day of an exhibition is not enough - exhibitions are a strategic process and your exhibition strategy can mean the difference between success and failure. EXSA takes a look at some of the most common mistakes exhibitors make and tells you how to avoid them.

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