n Journal of Emerging Trends in Economics and Management Sciences - Factors influencing trust in on-line shopping : a case of Saudi Arabian consumer behavior

Volume 3, Issue 5
  • ISSN : 2141-7024
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The purpose of this paper is to investigate the existence and importance of specific factors that are thought to predict the development of consumer trust in internet shopping in Saudi Arabia. A survey was conducted by using a previously validated measurement instrument that focused on a number of key constructs identified in the literature as potential trust predictors. The results provide evidence that Saudi consumers' trust in internet shopping is the result of specific factors, the first of which relates to the consumer's third party recognition, and the second of which relates to the legal framework. Although this study is based on a study done by Regina Connolly and Frank Bannister (2008) titled "Factors Influencing Irish Consumers' Trust in Internet Shopping" however, in Saudi Arabia no research work is done in this area, This research, therefore makes a valuable contribution to information system (IS) owners and marketers in Saudi Arabia as well as to information system, trust and diffusion research. The findings of this research are beneficial to online vendors who want to penetrate in markets such as Saudi Arabia.

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